Pig Feathers

Pig Feathers is a brand identity for a company that specializes in furniture refinishing. The name of the company came about when the owner joked that this hobby would turn into a real business when pigs fly.

Rather than the obvious wings on a pig, we opted to hint at the meaning with the floating feather. The pig was illustrated using proportions based on the golden ratio.

The Golden Ratio
In simple terms, the golden ratio (also known as the divine proportion or the golden mean), is a mathematical constant that appears repeatedly in nature and artwork that can be used to create pleasing, natural looking compositions in your design work.

Expressed as an equation, when a is larger than b, (a + b) divided by a is equal to a divided by b, which is equal to about 1.618033987. That number, often represented by the Greek character "phi," is the golden ratio.